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Avec. Brand Strategy Monno Shoes – Branding & Packaging

MONNO Shoes

  • Fashion & Beauty

  • Visual Identity

    Packaging Design

Monno Shoes was a Mexican women's footwear brand created through the collaboration of a fashion designer and a technology enthusiast, combining contemporary shoe design with an online-first business model.

Launched at a time when online footwear shopping was still emerging in Mexico, the brand sought to offer distinctive designs, quality materials, and attention to detail through a contemporary digital shopping experience.

Avec. Brand Strategy Monno Shoes – Branding & Packaging
Avec. Brand Strategy Monno Shoes – Branding & Packaging
Avec. Brand Strategy Monno Shoes – Branding & Packaging

Objective

To develop a visual identity and packaging system that would reflect Monno Shoes' combination of fashion and technology, communicating a contemporary, sophisticated personality while establishing a recognizable presence in the emerging online footwear market.

Solution

We created a minimalist visual identity inspired by binary code, translating the brand's digital origins into a distinctive geometric logotype. The contrast between black typography and a soft pink palette balanced the technological concept with a refined, feminine aesthetic.

We extended this visual language to a cohesive packaging system featuring shoe boxes in different formats, product tags, wrapping paper, and other printed applications. The restrained compositions and consistent graphic details reinforced the brand's character, turning the packaging into an extension of the Monno Shoes experience.

Avec. Brand Strategy Monno Shoes – Branding & Packaging
Avec. Brand Strategy Monno Shoes – Branding & Packaging
Avec. Brand Strategy Monno Shoes – Branding & Packaging
Avec. Brand Strategy Monno Shoes – Branding & Packaging
Avec. Brand Strategy Monno Shoes – Branding & Packaging
Avec. Brand Strategy Monno Shoes – Branding & Packaging
Avec. Brand Strategy Monno Shoes – Branding & Packaging
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