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Avec. Brand Strategy G-Tec

G-Tec

  • Fashion & Beauty

  • Visual Identity

    Brand Strategy

G-Tec — Luxury Lighting Store.
Mexican firm dedicated to the sale of high-end lighting products of the most renowned high-end brands with stores in Mexico City and Monterrey.

G-Tec, also collaborates as a consultant in architectural and interior design projects, improving spaces with lighting. Passionate about industrial design and architecture, their products are at the perfect balance between art and functionality.

Avec. Brand Strategy G-Tec
Avec. Brand Strategy G-Tec
Avec. Brand Strategy G-Tec

To create a new graphic identity that consolidates the brand as the reference lighting store nationwide.

A sans-serif typeface was used for the logo. This typeface accentuates the minimalist nature of the brand. The isotype is the letter "g" of the logo simplified using basic shapes, inspired by the spirit of the Bauhaus. The white, black, and silver color palette reinforces the minimal approach, leaving room for their products to shine.

Avec. Brand Strategy G-Tec
Avec. Brand Strategy G-Tec
Avec. Brand Strategy G-Tec
Avec. Brand Strategy G-Tec
Avec. Brand Strategy G-Tec
Avec. Brand Strategy G-Tec
Avec. Brand Strategy G-Tec
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