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Ataula is a company with great experience in the commercialization and production of artisan earthenware, ceramic tableware and decorative handmade pieces.
They have achieved a balance between artisanal production and contemporary logistical needs, which has led them to produce for restaurants and hotels.
To develop an identity and packaging that effectively communicates the main atributes of the brand.
For Ataula, a serif logo was created with additional elements of irregular strokes in neutral tones that refer to the materials and processes used in the production of ceramics. A typographic combination was also proposed for the peripheries and combines the main characteristics of the brand.
