Casablanca // Logotype
2017 // Mexico
2017 // Mexico

Casablanca

Casablanca is an old house of prominent French Colonial style located in Downtown Guadalajara.

After being intervened by architect Erick Millán, it has become a Design Academy where attendees can study between beautiful murals and gardens.

Casablanca // Invitation and Envelope

Branding

Objective

To portray the architectural style of Casablanca, and to highlight the elements of nature that surround it through an unique graphic concept.

Solution

Widely inspired by Alfonso Cuaron’s film “Great Expectations", our logotype proposal consists of a Serif typeface accompanied by a hand-illustrated vine in representation of the abundant gardens of the residence. Under the idea that in Casablanca students are going to flourish, we came up with the “House of Bloom” concept. The combination of pink and green suggests delicacy.

Casablanca // Invitation and Envelope
Casablanca // Texture
Casablanca // Flowers Illustration

“A Design Academy where attendees can study between beautiful murals and gardens.”

Casablanca // Book
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