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Owniq is a company dedicated to micro-pigmentation, known more commonly as cosmetic tattooing, for lips, eyes, and eyebrows. They also offer microblading workshops and other cosmetic procedures.
They highlight the natural beauty of their customers with quality results, thanks to their personalized attention and technical advice.
To create a brand that will be perceived as professional and feminine, as well as to reflect their quality standards.
An extended serif typeface was used to create the logo. The color palette revolves around warm and pink colors. Also, an isotype was created with the letters "O" and "Q", the first and last of the brand name. At the same time, the isotype resembles an eye that makes reference to the services of the brand.
