Under Aristoteles Sandoval’s term, the Government of Jalisco constantly works in coordination with the Government of Guadalajara
to carry out various social programs and initiatives in favor of boosting the economy, education and the general welfare of the state.
Our goal was to develop a 360º advertising campaign to communicate the activities and achievements of the government.
We developed a highly visual and easy-to-understand graphic communication, in which the use of photographs and Serif fonts were a key element. The "Bienevales" campaign was designed and adapted for both digital and printed publications. We also designed an inclusive iconography.