BRUMM is a brand developed by Coppel, dedicated to sale accessories for motorcyclists, such as helmets and gloves, among others.
BRUMM pursuits to give their accessories a sense of exclusivity, rebellion, and comfort, through high-quality materials at affordable prices.
To develop name, identity and applications that effectively communicate the values of the brand.
The name comes from the sound that motorcycles make when starting. The logo was created from the abstraction of a tire, adding a narrow geometric typeface, which projects solidity and a modern look. The rest of the identity remains sober and naturally adapts to all the brand applications.