Otero is a 100% natural blue crab meat product, carefully handpicked and marketer by Mexifood, a very respectable seafood company.
Since 2014, the brand has offered premium pasteurized products with only the freshest meat on the market.
To create a friendly and professional-looking brand for the US market. It should transmit the product’s natural attributes and freshness.
We proposed a very subtle Sans-serif typography with loose tracking for the logo. The color selection was easy: red, white and blue, as in the American flag. We incorporated a handmade illustration with a high level of detail, as the main element on the label.