Otero Crab Meat // Crab Drawing
2014 // Mexico
2014 // Mexico

Otero Crab Meat.

Otero is a 100% natural blue crab meat product, carefully handpicked and marketer by Mexifood, a very respectable seafood company.

Since 2014, the brand has offered premium pasteurized products with only the freshest meat on the market.

Branding & Advertising

Otero Crab Meat // Crab Meat Can

Objective

To create a friendly and professional-looking brand for the US market. It should transmit the product’s natural attributes and freshness.

Solution

We proposed a very subtle Sans-serif typography with loose tracking for the logo. The color selection was easy: red, white and blue, as in the American flag. We incorporated a handmade illustration with a high level of detail, as the main element on the label.

Otero Crab Meat // Crab Meat Pouch
Otero Crab Meat // Crab Meat Pouch

“We incorporated a handmade illustration with a high level of detail, as the main element on the label”

Otero Crab Meat // Poster
Otero Crab Meat // Poster
Otero Crab Meat // Product Benefits
Otero Crab Meat // Banner
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