NR Construcciones
Design & Architecture, Professional Services
Visual Identity
Web Design
Web Development
CDO (Construcciones y Desarrollos de Occidente) is a Guadalajara-based company specializing in construction and architectural development projects.
Its approach combines technical expertise with solutions tailored to each project, focusing on clients' needs and the efficient use of resources.
To develop a contemporary visual identity and website that would communicate CDO's professionalism and experience while moving beyond the traditional visual conventions of the construction industry.
We created a geometric, minimalist visual identity built around simplicity, contrast, and dynamic compositions.
Bold red became the defining color, balanced by warm gray tones and generous white space. Together, these elements established a striking visual language with a distinctive, contemporary character for its time.
We extended this visual approach to the website, prioritizing intuitive navigation, clear typographic hierarchies, and layouts that adapt to mobile devices. The result was a cohesive identity across physical and digital applications.
