Téule is a company with a long history in lodging services in San Miguel de Allende, Guanajuato. Some fundamentals for the brand are quality service and tradition.
TThe brand came up from the need to change the original name for corporate reasons, however, it was the perfect timing to refresh the image and perception of the company towards its current philosophy.
To create a branding that explores “The New Mexicanity”, that is, tradition with a current and modern approach. Also, to include the different sides of the hotel where social events, art and a lot of tradition coexist.
The logo is simple and elegant, made with a sans-serif font with different weights. The color palette in ocher tones evokes the sunset, and altogether, the branding synthesizes the experience of San Miguel de Allende.