Téule Hotel

To create a branding that explores “The New Mexicanity”, that is, tradition with a current and modern approach. Also, to include the different sides of the hotel where social events, art and a lot of tradition coexist.

The logo is simple and elegant, made with a sans-serif font with different weights. The color palette in ocher tones evokes the sunset, and altogether, the branding synthesizes the experience of San Miguel de Allende.