Food & Drink
Naming
Visual Identity
Packaging Design
Escarlata Catorce is a Mexican artisanal salsa macha brand born from its founder's desire to share her grandmother's treasured family recipe with a wider audience.
Rooted in homemade tradition, the brand brings together authentic Mexican flavors and natural ingredients, transforming a family recipe into a product designed for a broader market.
To develop a distinctive name, visual identity, and packaging system that would communicate the artisanal origins of Escarlata Catorce while establishing a recognizable brand capable of supporting future product extensions.
We developed the name Escarlata, inspired by the sauce's distinctive red color, creating a memorable identity with a strong personality. The visual system combines a vertically arranged serif logotype with contrasting typographic weights, balancing tradition with a contemporary aesthetic.
For the packaging, we chose a restrained palette of neutral tones to differentiate the brand from the saturated colors commonly found in the hot sauce category. Hand-drawn ingredient illustrations reinforce its homemade origins, while a flexible label system allows the identity to adapt to different flavors and future product variations.
