Food & Drink
Brand Strategy
Naming
Visual Identity
Packaging Design
Healtastic is a Mexican brand focused on the marketing and distribution of healthy foods and snacks, bringing together products for consumers who value wellness without compromising on flavor.
With a fresh, contemporary approach to healthy eating, the brand seeks to support emerging producers while laying the foundation for a future line of its own products.
To develop a brand strategy, name, and visual identity for a healthy food distributor, creating a distinctive and approachable brand that could represent products from different manufacturers while supporting the future development of its own product line.
We established a brand direction that challenges the conventional perception of healthy eating as restrictive or overly serious. The name Healtastic combines “Health” and “Fantastic”, expressing an optimistic, playful approach to food and wellness.
The visual identity features a serif logotype and a symbol that transforms the letter “h” into an abstract butterfly. Vibrant colors and expressive graphic patterns reinforce the brand's youthful personality. We also developed packaging concepts for a potential future product line, demonstrating how the identity could extend into retail products.
