Beyond tequila and Mariachi, Mexico has an enormous cultural wealth that is, unfortunately, unknown by the international market.
Josefin is a magazine that seeks to expose the cultural side of our country, through the promotion of Mexican art, in all its dimensions.
To expose the importance of art and culture in the project, through a graphic concept visually appealing for the international audience.
Since the magazine was going to disclose the cultural and artistic scenarios of our country, we needed to develop a visual identity as artistic as the magazine’s content. To achieve this, we decided to use a Serif typeface with copper finishes for the logo and also for titles; and Sans-serif for the content.