Located right in front of the Autonomous University of Nayarit, La Cultural was a coffee shop
that served immediate and inexpensive meals to hundreds of students for more than three years.
To develop a modern graphic concept that connects with the target market: students.
We developed a relaxed and playful proposal. Seeking to connect with the target market, we experimented with the size and arrangement of the letters, both in the logo and in the isotype. Through the same youthful language, an iconography was designed for the menus, and a pattern for the packaging.