Menita Comercial Oceánica // Packaging, Website & Brochures
2017 // Mexico
2017 // Mexico

Menita Comercial Oceánica.

Based in Guadalajara, Menita Comercial is a successful company of Mexican pride dedicated to fishing and importing, marketing and distributing a wide variety of high quality seafood.

Menita's mission dictates to offer only the freshest products to their customers. Their quality reputation precedes the brand.

Branding, Digital Media & Packaging

Menita Comercial Oceánica // Website

Objective

The client wanted an image renewal; he was looking for a proposal that differed his product from the competition’s but stuck within the parameters of the seafood industry.

Solution

We knew what we did not want for this project: photographs of fish. We rather opted for a much more minimalist and friendly identity; we chose a clean, Sans-serif font for the logo. As for the isotype, the three lines refer to the three shrimp found in the original identity. Within the same aesthetic line, a set of illustrations of sea elements was proposed.

Menita Comercial Oceánica // Logotype
Menita Comercial Oceánica // Brochure

“We knew what we did not want for this project: photographs of fish. We rather opted for a much more minimalist and friendly identity; we chose a clean, Sans-serif font for the logo.”

Menita Comercial Oceánica // Seafood Mix Packaging
Menita Comercial Oceánica // Isotype
Menita Comercial Oceánica // Business Cards
Menita Comercial Oceánica // Fish Packaging
Menita Comercial Oceánica // Symbols
Menita Comercial Oceánica // Shrimp Packaging
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