Point of Blue — Smart Pools // Great Smart Pool
2020 // Mexico
2020 // Mexico

Point of Blue.

Point of Blue is responsible for building smart pools of the highest technology and environment-friendly. They make all the processes more efficient and guarantee real savings in costs and maintenance.

Point of Blue looks to improve the lifestyle to create well-being and comfort among their users.

Branding

Point of Blue — Smart Pools // Smart Pool

Objective

To create a graphic identity with striking visual elements, which reflects the business model and the spirit of the company, with extra attention to customer service and products.

Solution

The branding of Point of Blue is inspired by water and its movement, the isotype is the abstraction of a water wave and the entire color palette is full of blue colors. The logo mixes serif and sans fonts in a modern and contemporary look.

Point of Blue — Smart Pools // Logotype
Point of Blue — Smart Pools // Pool

“Advanced pools”

Point of Blue — Smart Pools // Isotype
Point of Blue — Smart Pools // Water
Point of Blue — Smart Pools // Letterhead
Point of Blue — Smart Pools // Brochure
Point of Blue — Smart Pools // Icon Design
Point of Blue — Smart Pools // Advanced Pool
Point of Blue — Smart Pools // Brochure
Point of Blue — Smart Pools // Business Cards
Point of Blue — Smart Pools // Isotype Variation
Point of Blue — Smart Pools // Isotype Explanation
Point of Blue — Smart Pools // Bespoke Illustration
Point of Blue — Smart Pools // Billboard
Point of Blue — Smart Pools // Advertising Poster
Point of Blue — Smart Pools // Geometric Illustration
Point of Blue — Smart Pools // Poster
Point of Blue — Smart Pools // Smart Pool Branding Concept
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