Point of Blue is responsible for building smart pools of the highest technology and environment-friendly. They make all the processes more efficient and guarantee real savings in costs and maintenance.
Point of Blue looks to improve the lifestyle to create well-being and comfort among their users.
To create a graphic identity with striking visual elements, which reflects the business model and the spirit of the company, with extra attention to customer service and products.
The branding of Point of Blue is inspired by water and its movement, the isotype is the abstraction of a water wave and the entire color palette is full of blue colors. The logo mixes serif and sans fonts in a modern and contemporary look.