Based in Mexico, Corporativo Palermo is one of the most important distribution and trade companies of sports clothing and articles in the country.
Palermo offers the best services within the industry, besides being one of the biggest supportive company in sports business in Mexico.
To develop a graphic identity for Corporativo Palermo. It must be memorable and be perceived as a strong brand that inspires trust, experience, and professionalism to achieve connection with its target market.
The typeface and its weight reflect the brands presence. It already has extra boldness to attract new eyes.The color palette combined with the logo matches the main attributes of the company: trust, confidence, and strength.