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Real de Jade is a very high quality Mexican coffee brand grown by indigenous people in the Fraylesca Region in Chiapas, Mexico. Since the coffee is seeded at more than 1,800 meters above sea level
and under a colder climate for quality purposes, sustainability and social responsibility is well attributed to the brand.
The idea was to create a visual identity to communicate the coffee’s originality from Chiapas as well as its attributes: quality, sustainability and social responsibility.
We proposed an identity highly inspired in Chiapas: for the logo we selected a classic font accompanied by a handmade jaguar from the region. For packaging, we proposed black and green in reference to jade, as well as a detailed illustration inspired by the Lacandon Jungle.
