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Directed by Paola Martín, PAMA was a business consultancy that provided personalized advice
for several companies from different business areas.
Long story short, the project’s goal was to develop a “youthful within formality” graphic identity.
By applying a discreet Sans-serif font and developing an isotype of medium complexity, along with academic colors such as bottle green, white and Oxford gray with silver finishes, and a playful arrangement in the stationery, we created a brand that suggests seriousness and professionalism without becoming boring.
