Tecnológico de Monterrey // Swimming Champion
2013 // Mexico
2013 // Mexico

Tecnológico de Monterrey.

Tecnológico de Monterrey is a private institution based in Monterrey, Nuevo León.

Over 70 years since its foundation and with a presence in more than 30 cities, it is recognized as the best business school and one of the top universities in Latin America.

Tecnológico de Monterrey // Asia-Pacific Institute Brochure

Branding, Digital Media & Advertising

Objective

To develop a set of advertising elements for the different areas of the institution; most of them aimed at the student sector so the visual language had to be attractive for that market.

Solution

Generally, we propose a youthful and aspirational graphic style. Among our proposals, a campaign in which we presented outstanding students from various disciplines as “heroes” stands out; its goal was to generate a sense of community among the students.

Tecnológico de Monterrey // Asia-Pacific Institute Brochure
Tecnológico de Monterrey // Asia-Pacific Institute Brochure

“We propose a youthful and aspirational graphic style.”

Tecnológico de Monterrey // Asia-Pacific Institute Brochure
Tecnológico de Monterrey // Asia-Pacific Institute Brochure
Tecnológico de Monterrey // Asia-Pacific Institute Video Packaging
Tecnológico de Monterrey // Asia-Pacific Institute Brochure & Flyer
Tecnológico de Monterrey // Asia-Pacific Institute Brochure
Tecnológico de Monterrey // Territorio Borrego Poster
Tecnológico de Monterrey // Mundo Tec first digital edition
Tecnológico de Monterrey // Mundo Tec first digital edition Illustration
Tecnológico de Monterrey // Finantial Administration Posters
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