Tecnológico de Monterrey is a private institution based in Monterrey, Nuevo León.
Over 70 years since its foundation and with a presence in more than 30 cities, it is recognized as the best business school and one of the top universities in Latin America.
To develop a set of advertising elements for the different areas of the institution; most of them aimed at the student sector so the visual language had to be attractive for that market.
Generally, we propose a youthful and aspirational graphic style. Among our proposals, a campaign in which we presented outstanding students from various disciplines as “heroes” stands out; its goal was to generate a sense of community among the students.