Valentina // Bilboard Art
2019 // Mexico
2019 // Mexico

Salsa Valentina.

Valentina is a very successful Mexican hot sauce brand produced in Guadalajara and marketed by Grupo Tamazula, an industry leader.

Because of its unique flavor and its huge presence in stores, Valentina is one of the most demanded hot sauces nationwide.

The photos for this projects were taken by Departamento 14.

Valentina // Promotional Packaging

Branding & Advertising


Grupo Tamazula came to us looking for a dynamic advertising campaign with Valentina sauce as the center of attention. It was required for it to be bright and have loads of movement.


We objectified Valentina’s essence in a loud, energetic campaign. Due to the brand positioning, it was essential to respect its identity; hence our color selection. Movement was achieved through product photographs in serving suggestion. We designed a pattern inspired by the Aztec culture to evoke patriotism. #EchaleMexico

Valentina // Powder Chile Sauce
Valentina // Logotype
Valentina // Watermelon Popsicles with Powder Chile Sauce

“We objectified Valentina’s essence in a loud, energetic campaign”

Valentina // Costa Brava's Billboard Art
Valentina // Tamazula's Billboard Art
Valentina // Aztec Pattern
Valentina // Semi-Truck Trailer Art
Valentina // Potato Chips with Valentina Sauce
Valentina // Price List
Valentina // Bloody Mary
Valentina // Tostilocos
Valentina // Price List Sheet
Valentina // Friends Table with Snacks for Instagram
Valentina // Pizza with Salsa Valentina
Valentina // Tacos with Salsa Valentina
Valentina // Yellow and Black Labeel Salsa Valentina
Valentina // Mexican Style Hot Dogs
Valentina // Salsa Valentina for Every Snack
Valentina // Snacks
Valentina // Popcorn
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